New York Hustle
Global Muscle

New York
2015

Hello.

Thanks for stopping by.

We're the New York office of TBWA\Chiat\Day. We're known as the Disruption® Company. And we help brands find strategic and creative white space through the power of Disruption. Take a look at some of our iconic creative, find out about the brands we work with and meet our leadership team.

The Company We Keep

Leadership Team

Rob Schwartz

Chief Executive Officer

Rob was once described as a “CEO’s Creative Director.” In other words, the rare creative person who is curious about all aspects of a business and finds ways to create breakthrough ideas that get results and build brand value. As a creative leader he spearheaded work for blue-chip brands, including Nissan, McDonald’s, PepsiCo and Visa.

Along the way he has won nearly every advertising award, including Grand Effies, Cannes Lions and One Show Pencils. Rob was recognized as thinkLA’s “Leader of the Year,” and is considered one of Adweek’s “25 Voices to Follow in Social Media.” He also lends his voice to Forbes, where he is a popular and regular contributor. After two decades on the West Coast, Rob has come home to his native Manhattan, where he leads TBWA\Chiat\Day’s New York office.

Matt Ian

Executive Creative Director

As Executive Creative Director at TBWA\Chiat\Day NY, Matt Ian oversees creative across all agency clients. Prior to joining the agency in 2013, Matt led all creative for Volkswagen and before that Matt was Creative Director on Microsoft Windows, Axe, Levi’s and Smirnoff.

Matt has been recognized with awards in every single major award competition, as well as having held the position of judge for both the One Show and AICP.

Kyla Jacobs

Director of Business Development

Kyla leads all business development including expansion and growth of the agency’s client base. She cut her teeth at Whybin\TBWA and gained her experience from some of the world’s renowned agencies -- having worked in Australia, Europe and now North America in her current role as Director of Business Development for TBWA\Chiat\Day. Her international experience provides a diverse portfolio across a range of markets and brands, including Coca-Cola, Kraft, Virgin, Microsoft and L'Oreal.

Kyla is an established industry speaker, having been featured at Advertising Week and Harvard Women in Business events. Kyla also has the distinction of being recognized by the IPA & Campaign’s “Women of Tomorrow.”

Aki Spicer

Director of Digital Planning & Content Strategy

As leader of the digital strategy team at TBWA\Chiat\Day in New York, Aki works across all the agency’s clients. Prior to joining TBWA\Chiat\Day Aki led the digital strategy for clients like Cadillac, Nestlé and H&R Block. Aki started out his career as VP of Marketing at clothing brand Rocawear/Native BDG, led by Damon Dash, Jay Z and Biggs Burke. He then went on to hold the role of Planning Manager at Vigilante, a youth-focused think tank.

Melatan Riden

Director of Design

Melatan leads design function for the New York office of TBWA\Chiat\Day. Prior to joining the agency, Melatan led both the traditional and digital campaigns for LOFT by Ann Taylor. She has also worked on influential global brands in the auto, beverage and fashion retail sectors, for clients such as BMW Mini, Honda, Red Bull, Diageo, Budweiser, Bud Light, Kraft, Marshalls, Mexx, and Sport Chek.

Edward Castillo

Chief Strategy Officer

Ed Castillo oversees strategy across all brands of the TBWA\Chiat\Day New York office. Prior to his leadership role here, Ed was an integral part of the team that rebranded American Airlines. Uniquely, Ed also has a media background having served as a director at Omnicom's PHD working across the iconic retailer, GAP's portfolio. Ed was also a co-founder of a small agency, worked in the research field and also served as planning director on the famous, "What Happens Here, Stays Here" for the Las Vegas Convention and Visitors Authority.

Chad Hopenwasser

Head of Integrated Production

Chad leads all production disciplines of the New York office of TBWA\Chiat\Day. An award-winning producer, Chad is well-versed in traditional production as well as digital and social. His work has been recognized in every major creative festival for brands like Xbox One, Grey Poupon and Kraft Macaroni & Cheese.

Blanca Stephens

Director of Human Resources

Blanca Stephens is a veteran HR and Advertising professional. She has been known throughout her venerable career as a coach and mentor of talent. She has groomed many young professionals and guided them toward identifying their innate talent, and then finding their specialty and best career match. She is known for hitting the nail on the head of particularly complex issues and coming up with creative solutions. Blanca holds a BS in Psychology from Fordham University and is a Certified Life Coach.

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