March 6th, 2024
March 6th, 2024
TBWA Hires Johannes Leonardo CEO To Lead Its New York Office
TBWA\Chiat\Day New York has announced today Emily Wilcox as CEO. Emily will join TBWA on April 1 from Johannes Leonardo, where she held the role of CEO. Read more about the news in Ad Age.
January 25th, 2024
January 25th, 2024
TBWA NY Announces New Creative Leadership on Nissan
TBWA\Chiat\Day New York announced the appointment of Barney Goldberg and Mike Blanch as co-executive creative directors for Nissan United US, responsible for leading all of Nissan’s retail and brand work, elevating the creative and craft, to deliver strong business results on the agency’s largest account.
January 23rd, 2024
January 23rd, 2024
Super Bowl on Univision—Why Some Advertisers Are Skipping CBS for the Simulcast
TelevisaUnivision nears sellout for its Spanish-language Super Bowl LVIII broadcast, with Nissan, Audi and Metro by T-Mobile among the buyers.
October 30th, 2023
October 30th, 2023
Mtn Dew Unleashes Your Inner Beast in Dazzling Spot Directed by Los Perez
TBWA\Chiat\Day NY’s ‘Your Soul Needs Dew’ will be running across TV and streaming into next year.
October 4th, 2023
October 4th, 2023
What's Next in Finance
On October 4th, 2023, TBWA\Chiat\Day New York hosted ‘Money Is More Than Banking: What’s Next In Finance,” an exploration into Gen Z’s relationship with money and the key opportunities for brands to win over this audience with increasingly influential spending power. We invite you to learn more about this event and what we uncovered…
September 28th, 2023
September 28th, 2023
A Man’s Epic Longboard Ride Is a Metaphor for Life in Lg’s Striking ‘Life’s Good’ Manifesto Spot
TBWA\Chiat\Day NY and director Nicolai Fuglsig’s 90-second spot makes the point that there’s an optimist in of all of us.
August 31st, 2023
August 31st, 2023
Inside Nissan’s Heisman House Campaign With Zillow, College Football Star Caleb Williams And Influencers
Now in its 13th Season, TBWA\Chiat\Day New York's #HeismanHouse for Nissan Motor Corporation is back, and we're bringing the house the reality show treatment it deserves, giving fans an exclusive look at what goes on when the cameras aren’t rolling.
August 2nd, 2023
August 2nd, 2023
MM+M, Companies tackle menopause stigma with #HotResignation campaign
The Hot Resignation push from TBWA\Chiat\Day New York is aimed at empowering employees and drawing the attention of human resources leaders to resignations related to menopause.
June 8th, 2023
June 8th, 2023
Lg Captures the Epic Stasis of the Fridgegazer in Time-Lapse Ad
TBWA\Chiat\Day NY combines a human truth and fancy tech to show off the brand’s solution to an everyday problem.
May 17th, 2023
May 17th, 2023
How Brands Are Supporting Mental Health Awareness Month
Companies are starting conversations—some seriously, some lightheartedly—about mental health.
May 10th, 2023
May 10th, 2023
How Being a Mom Made Me a Better Chief Creative Officer
TBWA\Chiat\Day New York's Chief Creative Officer, Amy Ferguson, says CEOs should take note: Mothers are the untapped resource in this industry.
April 24th, 2023
April 24th, 2023
How Hilton Took On Airbnb And Other Competitors With Its 'For The Stay' Rebrand'
In an era when so many travel brands feature pristine beaches, soaring mountaintops and other glorious destinations, Hilton got real with its first-ever global marketing platform in partnership with TBWA\Chiat\Day New York. The effort, called “Hilton. For the Stay,” successfully differentiated the more than 100-year-old chain from a slew of new competitors and helped it win "Best Rebrand" at the 2023 Ad Age Creativity Awards on April 24 in New York City.
April 17th, 2023
April 17th, 2023
Moderna Shows It's More Than a Covid Vaccine Maker
The pharma giant plugs its mRNA innovations in new spot from TBWA\Chiat\Day New York
March 24th, 2023
March 24th, 2023
What's Next For Health + Wellness Innovation
In our NEXT report “Experience Innovation in Health & Wellness,” we uncover five territories brands should be focused on for market disruption and growth. Download the report today and discover how we can transform the way all people access and experience quality care and well-being.
March 2nd, 2023
March 2nd, 2023
The 10 most innovative companies in advertising of 2023
For making brands shine on the gridiron, TBWA was named No. 2 on Fast Company's Most Innovative Companies in Advertising of 2023!
Please reach out to Carly.Wengrover@tbwachiat.com with any access queries on the above.
